Stop wasting time on junk calls and dead-end estimates.

Most “bad leads” aren’t actually bad — they’re just unfiltered. If you’re booking every call that comes in, you’re going to run jobs for people who were never going to hire you.

This SOP gives you a simple system to fix that.

You’ll learn how to qualify every call, filter out price shoppers, and only book jobs that are worth your time.

What’s inside:

The 4 questions to ask on every call
How to spot red flags before you book
What to say instead of giving exact prices
A simple “no-go” list to avoid bad jobs
A basic tracking system to improve your close rate

No fluff. No theory. Just what to say and what to do.

Use this yourself or hand it to whoever answers your phone.

If you follow it every time, you’ll run fewer estimates, waste less time, and close more of the jobs you actually want.